Blueview

Blueview Hotel + Spa transcends boutique hotel beauty by bridging tranquility and service in the secluded seaside village of Cambria, California. The brand name blossomed from imagery of the skyline meeting the ocean. Finding the horizon between was to be the inspirational journey Blueview delivered to its guests. The direction was to bring in softer, coastal tones and typography that hinted at the minimal vibes of the Central Valley region.