Name *
Name
Email Address *
What is the exact wording you would like to appear in the logo?
Do you have a tagline for you business? If so, would you like it stated alongside your logo?
What was the main inspiration behind your company name?
What is your company philosophy or mission statement?
How would you describe the service/product you provide to your clients/customers?
What personality traits would you use to describe your company?
List 3-6 adjectives that best describes your company.
What message do you think your current brand image conveys?
What should people feel when they see or think of your brand?
Please provide links to 3-5 brands you love and what you admire about them. (These can be ANY brand.)
Please provide links to 3-5 brands you do NOT like and what turns you off about them. (These can be ANY brand.)
Please provide a Pinterest board link to your brand inspiration.
Who is your target market / demographic?
List 3-6 adjectives that best describes your ideal customer.
Describe your ideal customer. Describe as if you were telling a friend about a new person you met.
What is the primary message you want to convey to your customers?
Who are your main competitors? If possible, include their website URLs.
What aspects of their image/brand are positive to you and why?
What is unique about your company versus your competitors?
What is your company’s distinct competitve advantage?
What objectives are you trying to achieve with your website?
Think in terms of what results you are trying to obtain rather than what specific items or functionality you want on the site.
What is the primary "action" the site vistor should take when coming to your site?
(make a purchase, become a member, search for information, etc.)
If you could communicate only one message to visitors, what woud it be?
One clear, simple concise thought.
What are your current challenges in finding potential clients/customers?
How do people hear about you?
What social media platforms do you feel are most appropriate to communicate with your target demographic? Why?
Which companies in your industry would make potentially good partners for you and your business? Why?
What is one unique way you believe you can reach out to your target customer to make them use your service or buy your product?
What skill set do you possess that will positively enhance your marketing capabilities and how, specifically, can you put this skill set to use towards your marketing efforts?
Where do you see your company going in 6 months?
Where do you see your company going in 1 year?
Where do you see your company going in 5 years?